About Vitality

Vitality provides health and life insurance that rewards members for making healthier choices. Through the Vitality Programme, members earn points for activities like exercise, health checks and wellness goals, unlocking discounts from top brands, lower premiums and benefits worth over £82 million annually. Cover includes private GP access, mental health support, cancer treatment and hospital care. The model creates value for members, the insurer and society by reducing claims through behaviour change. Founded in 2004, Vitality now protects 1.9 million members across the UK and operates globally under parent company Discovery Limited, reaching 42 million lives in 41 markets.